The LAB returns to full speed this week after the traditional August downtime to reflect, recharge and refresh. We have several exciting projects and collaborations in the offing which we're looking forward to write about in the coming weeks.
And we start this week with a bang, by returning to Latin America, this time Buenos Aires, after formally launching our new #LABinLatAm strategy in Perú in June.
In Perú we launched the first edition of the Spanish language MOOC for the SEP program in collaboration with Universitas Telefónica. This now has participants from all over Latin America accounting for over 60% of the 4200 total. A second edition will be launched in the Autumn.
We also delivered a keynote address at CAMP 2016, the main marketing congress of the year organized by Seminarium Perú on the business case for executive health. Several media activities were linked to this keynote, including a published interview in leading lifestyle magazine Ellos y Ellas, live radio interview on RPP (linked article here), post-keynote interview with Mercado Negro and interviews for the new PQS portal of the Fundación Romero which are embedded below. The full articles for these interviews can be found here and here.
We delivered several other programs and met so many interesting and inspiring people. Our sincere thanks to the people of Perú for a perfect start to #LABinLatAm. Buenos Aires, see you in a few days!